Tips for a respectful and rewarding visit to the High Atlas

Travel with respect

The Ijoukak Valley is home to a close-knit Berber community where traditions run deep. While we love sharing our culture with visitors, a little awareness goes a long way. These simple tips will help you connect more meaningfully with local people — and ensure your visit leaves a positive impression long after you’ve gone home.

What to Wear 

Dress for the mountains, and the culture

The High Atlas is not Marrakech. While you may see tourists in shorts and tank tops in the city, our village is more traditional. Locals notice — and appreciate — when visitors dress modestly.

For women:

• Loose trousers or long skirts (below the knee)
• Tops that cover shoulders and chest
• Lightweight, breathable fabrics are fine
• A headscarf is not required, but a sun hat is recommended

For men:

• Long trousers or knee-length shorts
• T-shirts are fine, but avoid sleeveless tops in the village

Why it matters: You’ll be walking past family homes, meeting elders, and entering sacred spaces. Modest dress shows respect — and often leads to warmer welcomes.

Taking Photos

Ask before you shoot

The mountains and villages are incredibly photogenic — your camera will be busy! But remember: the people you see are not tourist attractions. They’re going about their daily lives.

Simple rules:

• Always ask permission before photographing people
• Be especially respectful when photographing women
• A smile and gesture toward your camera is often enough
• If someone says no, respect their decision
• If you’re with a guide, they can help you ask

Useful phrase: “Ya tsouira?” (yah tuh-swee-ruh) — means “One photo?” in Berber.

Why it matters: How would you feel if strangers photographed you without asking? A moment of courtesy creates connection instead of discomfort.

Learn a Few Words

Speak a little Berber

Morocco has many languages — Arabic and French are official, but in the mountains, Berber (Tamazight) is the language of daily life. You don’t need to be fluent, but a few words will open doors and bring smiles.

Essential phrases:

Phrases you’ll hear:

Tip: Don’t be surprised if someone responds “Insha’Allah” when confirming a time or plan. It means yes — with trust that all will go well.

Visiting During Ramadan

Ramadan: A time of reflection

Ramadan is the holiest month in Islam. During this time, Muslims fast from sunrise to sunset — no food, no water, no smoking. It’s a period of spiritual cleansing, generosity, and gratitude.

If you visit during Ramadan:

• Visitors are not expected to fast, but discretion is appreciated
• Avoid eating, drinking, or smoking in public during daylight hours
• Eat meals in your room or at designated tourist restaurants
• Be patient — fasting can make days long and tiring for everyone
• Dress extra modestly during this sacred time

Why it matters: Ramadan requires real sacrifice. Seeing others eat while fasting is difficult. Your small act of discretion shows enormous respect.

Note: Ramadan dates change each year based on the lunar calendar. Ask us if your visit falls during this period.

Be a guest, not just a tourist

The best trips happen when we travel with open hearts and open minds. Your kindness, patience, and respect will be remembered long after your visit — and will help keep the door open for travelers who come after you.

We can’t wait to welcome you to our home.